SharedPhysics

Hi, I'm Roman.

I'm a technologist, problem solver, and writer. I help people build products, services, teams, and companies. I'm currently working on:

Dragon Blood Balm (Founder, Co-CEO)
Naked Roadmap (Building an open source app)
ErrorStates.com (Writing about how things break)

Before that, I led multiple teams at myLaurel (VP, Product and Engineering) and Pager Health (Director of Product, Sr. Director of Marketing), and built Field Report (2020-2022). This is my personal blog and it's not written by AI.

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2025 May Are You Treating ChatGPT Better Than Your Coworkers?
2025 May Appendix to "Identifying Signals of Expertise"
2025 May Identifying Signals of Expertise
2025 May Field Testing Claude vs. ChatGPT for Marketing Strategy and Advertising Analysis
2025 Apr Using Risk to Drive Outcomes and Innovation (In Healthcare vs. in Marketing)
2025 Mar Goodbye Books, Post-Literacy is Here to Stay
2025 Mar A Year In Reading, 2024
2024 Aug A Year in Reading, 2023
2023 Nov Building and Running Software for Non-Technical Folks
2023 Oct When to Demo & When to Document (Two Approaches to Building Software)
2023 Jan A Year in Reading, 2022
2022 Dec What Should Be on the Roadmap?
2022 Oct How To Build a Custom Announcements Bar for Your Ghost Theme
2022 Oct How Long Until Cloud Kitchens are the SEO-Hacking of Food Delivery?
2022 Sep The Sales Reading List
2022 Sep Ghost + Flask: Programmatically Adding New App Users into your Ghost Newsletter
2022 May When Everything is Important But Nothing is Getting Done
2022 Apr Fixing Ghost Memory Spikes & Server Crashes
2022 Apr 48 Hours of Migrating Ghost from One URL on AWS to Another URL on Digital Ocean
2022 Apr What Now & What's Next
2022 Jan Books I Read in 2021
2021 Oct How Learning Works: Components, Systems, and Loops
2021 Jul The Product Management Reading List
2021 May Compiling Ghost Themes (If Your CSS Isn't Updating)
2021 May Notes on Using the Mac Terminal
2021 Mar Designing Products and Businesses: The Stack Fallacy
2021 Feb The 95% Guide to Optimizing Your Website's Performance
2021 Feb Enterprise Software is Messy and Difficult... That’s Why It Requires Transparency and Collaboration
2021 Jan No One Ever Tests Counterintuitive Things
2020 Dec Books I Read in 2020
2020 Dec How I Built A Simple Image-Gallery Static Site Generator
2020 Nov Always Have a Real Use Case
2020 Sep Preserving Digital Media
2020 Aug Three Different Types of Post Loops in Ghost
2020 Aug Some Frameworks for Bad Management
2020 Jul Books That Left a Lasting Impression
2020 Jul Easey: A Ghost Blog Theme
2020 Jul GitGhost: An Automated Git + HTML Backup Script
2020 May Some Interesting Ideas I've Come Across
2020 Apr Mockingbird Mixtapes
2020 Apr A Simple Gallery
2020 Apr The Internet of Pipes
2020 Mar Close Read: "Nineteen Ways of Looking at Wang Wei" by Eliot Weinberger
2020 Mar Harvard and McKinsey's Bad Statistics
2020 Feb Error States
2020 Feb Getting Started with a Hugo Blog & GitHub Pages
2020 Feb Getting HTTPS to Work Properly on an AWS/Bitnami Ghost Installation
2020 Jan Creating a "Recent Posts" Loop
2019 Dec Priorities: Put Users First, Business Second, Operations Third, Tech Fourth
2019 Dec Environmentalism & Entangled Systems
2019 Nov From NoSQL to SQL: Turning Key-Value Pairs into Old Fashioned Tables for Analytics
2019 Nov Advice to Young Grads
2019 Oct Print on Demand: Platform Design and High-Volume Merchants
2019 Sep Imposter Syndrome and Systems (& Why It's Not "Just In Your Head")
2019 Sep Designing For Data-Intensive Applications
2019 Aug Cleaning Data from an ELT Process
2017 Jul Some Common Planning Fallacies
2015 Dec Thought Leaders
2013 Jul We Live in a Nation of Men, Prone to Error

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